Pricing Webinar with Jeff Gibson [Virtual]
- Date
- 2024-10-29
- Host
- StartX Founder Exclusive
About this event
Pricing is one of the fastest ways to improve revenue, but it is also one of the easiest things to get wrong. This virtual webinar with Jeff Gibson is built for people who want sharper thinking, better decisions, and more confidence around pricing without wasting time on vague theory. About the Event This session is a focused webinar designed to help attendees think more clearly about pricing strategy and the decisions that shape growth. Whether you are actively setting prices, revisiting an existing model, or trying to understand why conversion, retention, or deal velocity are not where you want them to be, this event gives you a practical setting to explore those questions. Because this is a webinar, the format is built for accessibility and clarity. You can attend from wherever you are while still getting the structure of a live session, the benefit of hearing directly from Jeff Gibson, and the energy that comes from joining a broader community of people working through similar challenges. This event also sits at the intersection of learning and connection. The tags point to more than a one-way presentation: this is a community-oriented session where insight, discussion, and networking all play a role. If you want more than a static lecture, this format is likely to feel useful. What to Expect You can expect a live virtual session centered on pricing, with content that is relevant to operators, founders, teams, and professionals who need to make sound commercial decisions. The conversation will likely stay close to real business questions rather than abstract frameworks for their own sake. A strong webinar experience usually includes a few key elements, and this event is well-positioned for that kind of structure: A clear core presentation focused on pricing ideas, tradeoffs, and decision-making Examples and practical context that help translate concepts into action A live component that makes the session feel timely rather than pre-recorded Community and networking value through shared attendance and discussion Because the event is described as a webinar, you should expect a format that rewards attention and note-taking. It is a good fit for attendees who want to leave with a handful of concrete ideas to test, refine, or bring back to their team. If there is an interactive element, it will be most valuable if you come prepared with your own pricing questions. Think about the sticking points you are currently facing: packaging, positioning, willingness to pay, internal alignment, or how to communicate value more effectively. Even if your exact challenge is not addressed directly, hearing how others frame similar issues can be highly useful. Why Attend Pricing decisions affect far more than revenue alone. They shape customer perception, sales conversations, product packaging, retention dynamics, and overall business strategy. A well-run webinar on this topic can help you see where small changes in thinking can create outsized business impact. Attending gives you the chance to pressure-test your assumptions. Many teams inherit pricing structures that no longer match the market, the product, or the customer journey. A session like this can help you step back, recognize outdated habits, and identify where a more deliberate approach is needed. There is also real value in hearing pricing discussed in a community setting. You are not just absorbing information in isolation; you are joining a room of people who likely share similar questions about growth, monetization, and market fit. That context often makes the learning more practical and more memorable. You should attend if you want to: Improve how you think about pricing, not just tweak a number on a page Learn in a live setting where the discussion feels current and relevant Get practical insight you can apply to offers, packaging, positioning, or internal strategy Connect with others who care about revenue, growth, and smarter commercial decisions Practical Details This event is scheduled for Tuesday, October 29 at 10:30 AM PDT. The title indicates that it is a virtual webinar, so the primary experience is online and designed for remote attendance. The listed location says In person, but because the event title clearly specifies [Virtual], attendees should plan for a webinar-style online format. The most useful mindset is to treat this as a live digital event: show up a few minutes early, be ready to focus, and keep your questions or notes close by. To get the most out of the session: Block the time fully so you can attend without distractions Bring current pricing questions from your business, team, or client work Have something to capture notes with, especially around ideas you want to discuss afterward Stay open to networking or follow-up conversation if the format allows for it If pricing is on your mind right now, this is the kind of session that can help you move from uncertainty to clearer action. It is timely, focused, and designed for people who want better commercial judgment, not just more content.
Who should attend
This session is for people who want to make better pricing decisions and understand the business impact behind them. - You are a **founder or startup operator** working through how to price a product, package an offer, or align pricing with growth goals. - You work in **sales, revenue, or go-to-market** and want stronger language and sharper reasoning around value, objections, and pricing conversations. - You are on a **product or strategy team** and need to think more clearly about monetization, packaging, or how pricing influences customer behavior. - You run a **service business, consulting practice, or agency** and want to revisit how you price your work with more confidence. - You are part of a team that knows your current pricing may be outdated, inconsistent, or hard to explain, and you want a better framework for discussing change. - You value **live learning and community**, and you would benefit from hearing how other thoughtful operators approach similar pricing questions. If pricing touches your role and you want practical insight rather than surface-level advice, this event is likely a strong fit.