Movac Marketing in AI Workshop: Session 2
- Date
- 2024-09-25
- Host
- Movac community events
About this event
Marketing is being reshaped by AI faster than most teams can comfortably adapt. Movac Marketing in AI Workshop: Session 2 is an in-person working session designed to help you move past general hype and get sharper about how AI, autonomy, and modern marketing actually connect in practice. If you care about how marketing work is changing right now, this session gives you a place to learn alongside other people who are thinking seriously about the same shift. Expect a practical, community-led conversation with room for ideas, questions, and useful connections. About the Event This workshop is the second session in the Movac Marketing in AI Workshop series, bringing people together around one timely question: how should marketers, operators, founders, and community-minded builders respond to the rise of AI? Rather than treating AI as a distant trend, this event focuses on it as a present-day tool and strategic force that is already changing workflows, roles, and expectations. Because this is an in-person event, the format is built for stronger discussion and more natural interaction than a typical webinar or online panel. You will be in the room with others who are actively exploring similar questions, which means the value is not only in the content itself, but in the quality of the conversations around it. The themes of AI, autonomy, community, networking, and meetup suggest a session that goes beyond surface-level marketing talk. This is a space to think about how AI can support better decisions, faster experimentation, and more autonomous ways of working, while also staying grounded in the human side of marketing: judgment, trust, collaboration, and shared learning. Whether you are early in your AI exploration or already testing tools and new workflows, this session is built to help you develop clearer thinking. It is as much about asking better questions as it is about getting immediate answers. What to Expect Expect a workshop-style environment rather than a passive lecture. Session 2 is likely to work best for people who want to engage, not just observe, so come ready to listen closely, compare notes, and contribute your perspective. Across the session, you can expect a mix of: Focused discussion on how AI is affecting marketing practice now Practical examples and shared perspectives from people working through similar changes Conversation around autonomy, including how teams and individuals can work more effectively with AI-enabled tools Community interaction and networking with others interested in the same space Because this is a meetup-style workshop, one of the biggest advantages is the chance to pressure-test your own thinking. You may find yourself reflecting on questions like: Where is AI actually helping? What still needs human oversight? Which marketing tasks benefit from automation, and which ones depend on strategy, taste, or trust? You should also expect a collaborative tone. This is not about pretending anyone has everything figured out. It is about creating a room where people can explore what is changing, what is useful, and what is worth paying attention to next. Why Attend The biggest reason to attend is simple: marketing teams cannot afford to stay vague about AI anymore. It is no longer enough to know the language of AI at a high level. You need sharper judgment about where it fits into your work, how it affects your role, and how to use it without losing clarity, creativity, or accountability. This session can help you build that judgment in a more grounded way. Instead of trying to piece together your understanding from disconnected articles, tool demos, or social posts, you will be part of a live conversation with people who are actively making sense of the same shift. You may leave with value such as: A clearer view of AI's role in modern marketing Better questions to ask about tools, workflows, and team adoption Fresh perspectives on autonomy and how work might be reorganized around AI Useful connections with people interested in practical applications, not just theory More confidence in where to experiment next There is also real value in attending session-based events like this one because they reward continuity. If you are following the series or joining at this stage, Session 2 offers momentum: a chance to deepen your understanding rather than starting from zero every time. Practical Details Location: In person Date: Wednesday, September 25 Time: 12:00 PM GMT+12 Because the event is in person, plan to arrive with enough time to settle in and make the most of the room before things begin. Workshops and meetups often create some of their best value in the informal moments, including the conversations just before and after the structured session. This is a good event to attend if you prefer learning that is social, practical, and discussion-driven. If you have current challenges, experiments, or open questions about AI in marketing, bring them with you mentally or in notes. Being specific about what you want to explore will help you get more from the session. The midday timing makes this a strong fit for people who want to step out of day-to-day work, recalibrate their thinking, and return with sharper ideas. If AI is already affecting how you plan, create, test, communicate, or collaborate, this workshop offers a timely reason to pause and engage with others navigating the same transition. If you want an in-person space to think seriously about marketing in the age of AI, with both practical relevance and a community lens, this session is worth making time for.
Who should attend
This session is for people who want to think more clearly and act more confidently at the intersection of marketing and AI. - **You work in marketing and want practical clarity** on how AI is changing everyday work, from planning and execution to experimentation and decision-making. - **You are a founder, operator, or team lead** trying to understand how AI and autonomy could reshape your workflows, team structure, or go-to-market approach. - **You are actively testing AI tools** and want a better framework for deciding what is genuinely useful versus what is just noise. - **You learn best in conversation** and value in-person discussion where you can ask questions, compare experiences, and hear how others are approaching similar challenges. - **You care about the human side of adoption**, including judgment, trust, collaboration, and what should remain distinctly human in marketing work. - **You want to meet others in the local community** who are serious about AI, curious about where marketing is headed, and open to sharing ideas in a workshop setting. If you are looking for a thoughtful room full of people wrestling with real changes in marketing, this will likely feel relevant fast.