List Building: who are the next 100 companies you want to sell to?
- Date
- 2023-06-29
- Host
- Movac community events
About this event
Most teams don’t have a lead problem. They have a targeting problem. If you’ve ever stared at a blank spreadsheet, a messy CRM, or a vague idea of your “ideal customer” and thought, who exactly should we be selling to next?, this session is built to answer that with structure, clarity, and momentum. What Is This? This is an in-person working session focused on one practical outcome: helping you identify the next 100 companies you want to sell to. Not in theory, and not as a broad discussion about growth, but as a concrete exercise in building a sharper, more useful target list. The event is designed for people who want to improve the quality of their pipeline by getting more specific about who they’re actually trying to reach. Whether you’re early in your sales process or refining an existing approach, the goal is to leave with a clearer picture of your best-fit companies and a more repeatable way to find them. Expect a collaborative meetup format with room for discussion, comparison, and practical thinking. This is not a lecture-heavy event. It’s a chance to pressure-test your assumptions, hear how others define a strong prospect, and work through the logic behind a better list. What to Expect The session will likely move from strategy into action. We’ll start by getting clear on the foundations of a strong company list: what makes a prospect worth targeting, what signals matter, and how to avoid filling your pipeline with companies that look good on paper but go nowhere. You can expect conversation around questions like: What does a high-quality target company actually look like for your offer? Which industries, business models, team sizes, or growth signals matter most? How do you balance broad market opportunity with realistic buyer fit? What information should you capture so your list is useful for outreach, not just research? There will also be space to think through the mechanics of list building in a more disciplined way. That includes narrowing your criteria, spotting patterns in your best current customers or leads, and deciding how to rank or segment companies once you find them. Because this is an in-person meetup, one of the biggest benefits is hearing how other founders, operators, and sellers approach the same problem. You may discover a new filtering method, a better way to define fit, or a simpler process for moving from “interesting company” to “real sales opportunity.” Why Attend A good target list changes everything downstream. It makes outreach more relevant, messaging more precise, and sales activity more efficient. Instead of chasing any company that might buy, you can focus your time on the companies most likely to convert, stay, and create long-term value. This event is especially useful if you’ve been operating with a fuzzy idea of your market. Many teams know their product well but haven’t translated that into a concrete prospecting system. This session helps bridge that gap by turning intuition into criteria and criteria into a usable list. You should leave with more than inspiration. The value is in gaining a practical framework you can reuse after the event, including: A clearer definition of your ideal target company Better questions to ask before adding a company to your list More confidence in where to focus your sales effort next New perspectives from others doing similar work Momentum toward building or refining your next 100 accounts Just as importantly, this is a chance to step out of solo decision-making. If you’ve been building lists in isolation, second-guessing your assumptions, or endlessly expanding your criteria, this room gives you a way to simplify and sharpen your thinking. Practical Details This is an in-person event, which means the value comes not only from the topic but from the real-time conversation. Bring your current thinking, your open questions, and, if helpful, examples of the kinds of companies you’re already targeting. The event takes place on Friday, June 30 at 9:00 AM GMT+12. Morning sessions work well for focused strategic thinking, so expect a useful start to the day with a practical takeaway you can apply immediately afterward. If list building has been sitting in the “important but not urgent” category, this is a good moment to tackle it properly. A stronger target list makes every sales conversation that follows more intentional.
Who should attend
This is for you if you want your sales efforts to be more focused, more strategic, and less guesswork. - You’re a founder, sales lead, or business development person trying to define which companies are actually worth pursuing next. - You have a product or service people want, but your prospecting list feels too broad, inconsistent, or reactive. - You’re building outbound sales motion and need a better way to identify, filter, and prioritize target accounts. - You’ve got some customers or leads already and want to reverse-engineer what “best fit” looks like so you can find more companies like them. - You work in a small team where sales strategy and execution happen at the same time, and you need a practical framework you can use immediately. - You’d benefit from talking through your targeting approach with other thoughtful operators instead of refining your list alone. If you’re looking for practical clarity on who your next 100 companies should be, you’ll get a lot from being in the room.