Journée Innovation Ouverte - Tourisme hivernal
- Date
- 2025-12-09
- Location
- Sainte-Famille, Québec, Canada
- Host
- Territoire Vivant
About this event
Winter shapes the rhythm of tourism in Quebec, and it also creates some of the sector’s biggest opportunities to rethink what visitors want, what communities can offer, and how local actors can work together more effectively. Journée Innovation Ouverte - Tourisme hivernal is a focused, in-person gathering in Sainte-Famille for people who want to explore practical ideas, fresh collaborations, and new ways to strengthen winter tourism from the ground up. This is not a passive conference built around long presentations and distance between speakers and attendees. It is a community-minded day designed to bring people into the same room, surface real challenges, and create useful conversations between those who imagine, build, host, promote, and support winter visitor experiences. About the Event Open innovation works best when different perspectives meet around a shared question. In the context of winter tourism, that means creating space for people from across the ecosystem to compare realities, test ideas, and identify where collaboration can move faster than working in isolation. This event is built around that mindset. The day is intended to connect participants who care about the future of winter tourism and who want discussions that are grounded in place, seasonality, visitor experience, and local economic impact. Whether your focus is hospitality, attractions, community development, events, destination planning, or partnerships, the format supports exchange rather than one-way communication. Because this is an in-person gathering, the value comes as much from the room as from the program. Conversations between sessions, quick introductions over coffee, and informal problem-solving with peers are all part of the experience. The setting in Sainte-Famille helps keep the day rooted in a real regional context rather than abstract industry talk. The tone of the event is open, practical, and collaborative. Expect a welcoming environment where people are encouraged to contribute examples, ask direct questions, and share what is actually working or proving difficult in winter tourism today. What to Expect The day begins on Tuesday, December 9 at 9:00 AM EST, giving attendees a full daytime block to connect, reflect, and participate. While the exact session-by-session schedule may vary, you can expect a mix of structured moments and organic interaction designed to keep the pace useful and engaging. Likely touchpoints throughout the day include: Community networking with people involved in tourism, local development, visitor services, and related fields Meetup-style exchanges where participants can discuss current needs, opportunities, and ideas tied to winter tourism Open conversations around innovation, adaptation, and collaboration in seasonal tourism contexts Social moments that make it easier to build relationships beyond formal introductions Rather than centering a single viewpoint, the event is shaped to encourage multiple angles on the same topic. You may hear how others are approaching visitor attraction in colder months, extending seasonal activity, improving the guest journey, building partnerships, or identifying new experiences that respond to changing expectations. You should also expect a format that rewards participation. Coming prepared with a challenge you are facing, a project you are developing, or a question you want to test with others will help you get more from the day. Even a brief conversation with the right person can spark a next step, a collaboration, or a clearer way forward. Why Attend If winter tourism matters to your work, this event offers a chance to step out of day-to-day operations and think more strategically with others who understand the realities of the field. It gives you room to compare approaches, pressure-test ideas, and hear how peers are responding to similar constraints and possibilities. There is also strong value in the cross-pollination that happens in open innovation settings. People from different roles often see the same issue from different sides: one person is thinking about visitor demand, another about logistics, another about place identity, another about partnership capacity. Putting those views together can quickly lead to sharper insights than staying inside one organizational lens. You may leave with: New contacts you can continue speaking with after the event Practical ideas for strengthening winter offers, partnerships, or visitor experience Better language for framing your current challenges and opportunities A clearer sense of where collaboration could create momentum Fresh perspective on how winter tourism can be approached locally and regionally Just as importantly, attending signals that you want to be part of the conversation shaping what comes next. Winter tourism is not static; it evolves with traveler behavior, climate realities, community priorities, and operational constraints. Being in the room helps you stay connected to that evolution in a meaningful way. Practical Details Location: In person in Sainte-Famille, Canada. This is a face-to-face event, so plan to attend on site and make the most of the networking and discussion opportunities that come with being present. Date and time: Tuesday, December 9 at 9:00 AM EST. Arriving a little early is a smart way to settle in, meet other attendees before the formal start, and begin the day with some momentum. The event is tagged as gratuit, which signals a free-access format and lowers the barrier for people who want to participate, contribute, and connect. That makes it an especially good opportunity to bring your curiosity, your questions, and your perspective without overcomplicating the decision to attend. To get the most out of the day, come ready to engage. Bring business cards if you use them, think about the conversations you want to have, and be prepared to introduce your work clearly. The more intentional you are about participating, the more useful and energizing this open innovation day is likely to be.
Who should attend
This day is for you if you want thoughtful, practical conversations about how winter tourism can evolve through collaboration rather than working in silos. - You work in **tourism, hospitality, attractions, events, or destination development** and want to exchange ideas with others facing similar seasonal realities. - You are involved in **local or regional economic development** and want to better understand how winter tourism can support communities, businesses, and year-round vitality. - You help design, promote, host, or operate **visitor experiences** and are looking for fresh ways to strengthen what winter can offer. - You value **networking with purpose** and prefer meeting people in a setting where conversation can lead to concrete next steps. - You are exploring **partnerships, new concepts, or collaborative projects** and want feedback from people with different perspectives across the tourism ecosystem. - You are simply curious about where **innovation and community dialogue** can take the future of winter tourism, and you want to be part of that discussion in person.