General Catalyst, Together AI, ex-Yellow AI - GTM in the Age of Agentic AI
- Date
- 2025-04-16
- Location
- San Francisco, CA, USA
- Host
- EntreConnect
About this event
Agentic AI is changing how products are built, sold, and scaled, and the go-to-market playbook is changing with it. This San Francisco gathering brings together perspectives from General Catalyst, Together AI, and leaders with experience from ex-Yellow AI to explore what GTM looks like when AI systems can reason, act, and operate with increasing autonomy. If you work at the intersection of AI and growth, this is the kind of room that can sharpen your thinking fast. Expect a focused in-person evening with practical discussion, strong operator energy, and the kind of networking that happens when technical and commercial leaders are trying to solve the same next-generation problems. About the Event This event is built around a timely question: how do you take agentic AI from product capability to market reality? It is designed for founders, operators, investors, and builders who want to understand not just what agentic systems can do, but how companies can position, sell, and scale them effectively. The framing matters. Traditional SaaS GTM assumptions do not cleanly map onto products powered by autonomy, orchestration, and AI-driven workflows. Buyers evaluate these systems differently, teams implement them differently, and value is often measured through outcomes rather than simple seat adoption. This event creates space to discuss those differences in a grounded, business-relevant way. Because it is in person, the format is especially useful for nuanced conversations that do not fit neatly into a short post or online panel. You can expect a mix of structured discussion and open networking, with room to compare notes on what is working, what is still unclear, and where the market is heading next. This is also a community event as much as an information event. The tags tell the story: AI, agentic, autonomy, community, networking. The goal is not only to hear smart perspectives, but to meet other people actively building, investing in, or taking agentic products to market. What to Expect Expect an evening centered on the practical side of GTM for agentic AI. That likely includes how companies are defining category narratives, identifying the right early adopters, and communicating product value when the product is more dynamic than conventional software. You should also expect discussion around real operating questions, such as: How do you position an agentic product without overselling autonomy? What kinds of buyer objections come up around trust, control, and reliability? How do teams think about implementation, adoption, and change management for AI systems that can take action rather than just assist? What does a strong early GTM motion look like for products shaped by rapid model and infrastructure shifts? The room itself is part of the experience. In events like this, some of the most valuable moments happen between sessions or after the main conversation, when attendees get specific about pricing pressure, enterprise adoption barriers, product-market fit signals, and where technical capability is ahead of buyer readiness. You can also expect a higher-signal audience than a general tech meetup. The theme is specific enough to attract people who are already thinking seriously about agentic AI, whether from the product side, the infrastructure side, or the go-to-market side. That creates better conversations and more relevant connections. Why Attend If you are trying to understand where the market for agentic AI is actually going, this event offers a useful lens: GTM is where technical promise meets customer reality. You will leave with a clearer sense of how leaders in the space are thinking about demand creation, market education, product positioning, and commercial execution. This is especially valuable because agentic AI sits in a noisy part of the market. There is a lot of broad excitement, but much less honest conversation about what buyers truly understand, what they are willing to pay for, and what it takes to move from pilot interest to repeatable adoption. Hearing how others are navigating that gap can save you time and sharpen your own strategy. There is also strong value in the cross-functional nature of the topic. Founders can pressure-test messaging. GTM leaders can better understand the product and infrastructure constraints behind what they are selling. Product and AI teams can hear directly how autonomy is being interpreted by customers and prospects. Investors can get a closer look at the commercial patterns emerging around agentic companies. A good outcome from this event is not just inspiration. It is leaving with better questions, more precise language, and a few high-quality relationships with people who are also figuring out how to build and scale in this category. Practical Details This is an in-person event in San Francisco, USA, taking place on Tuesday, April 15 at 5:00 PM PDT. The timing makes it well suited for attendees coming after the workday and for people who want a live, local setting for substantive discussion and networking. Because the event is in person, plan to come ready to engage rather than just observe. The strongest value will likely come from participating in conversations, introducing yourself to other attendees, and comparing approaches with people across product, engineering, growth, and investment. A few ways to get the most out of the evening: Come with a clear point of view or question about agentic AI GTM Be ready to talk concretely about your product, market, or thesis Leave time for networking before or after the main session If you are exploring this space, use the event to identify where your assumptions match or differ from others in the room If agentic AI is part of your roadmap, your portfolio, or your market, this is exactly the kind of focused local event worth making time for.
Who should attend
This event is for people who want a sharper, more practical understanding of how agentic AI gets taken to market. - **You are a founder or startup leader** building in AI and need to refine your positioning, demand narrative, or early GTM motion around products that involve autonomy or agents. - **You lead GTM, sales, growth, or marketing** and want to understand how selling agentic AI differs from selling traditional SaaS or simpler AI copilots. - **You work in product, AI, or engineering** and want better insight into how customers evaluate trust, control, implementation, and business value in agentic systems. - **You are an investor or ecosystem operator** tracking where agentic AI is gaining traction and how commercial strategies are evolving around the category. - **You are an operator exploring AI adoption inside a company** and want a more realistic view of what agentic products promise, where they deliver value, and what adoption challenges to expect. - **You value high-signal networking** with people in San Francisco actively building, backing, or scaling AI companies rather than broad, introductory conversation.