Foundations of Climate Tech Marketing - Session 3
- Date
- 2025-03-27
- Location
- Parking is available in the building, entrance on University St (of note: there are EV chargers!) Also consider using Spothero. The closest Link Lightrail Station is the Symphony Station.There is a bike room located on the C/D level of the garage. It’s inside the double doors by the elevator (email seattle@9zero.com for the door code), Seattle, WA, USA
- Host
- Community
About this event
Climate tech companies rarely struggle because the mission is weak. They struggle because the story is hard to tell clearly, credibly, and in a way that moves the right people to act. Foundations of Climate Tech Marketing - Session 3 is built for people working on that challenge and looking for practical conversation, sharper thinking, and useful connections in the room. About the Event This is an in-person session for people interested in the craft of marketing in climate tech: how to position complex solutions, communicate urgency without hype, and build trust with audiences that often include customers, partners, funders, policymakers, and the broader public. As the third session in the Foundations of Climate Tech Marketing series, this gathering is designed to help attendees go beyond general marketing advice and focus on the realities of climate-focused work. The context matters here: long sales cycles, technical products, skeptical buyers, evolving regulation, and a public conversation that is often noisy or oversimplified. Expect a format that supports both learning and connection. This is not just a room where people passively listen and leave. It is a meetup-style session where community, exchange, and practical discussion are part of the value. Whether you work inside a climate tech company, support one as a consultant or operator, or are exploring the space and want to understand how strong marketing actually works in this sector, this session gives you a place to engage with others working through similar questions. What to Expect You can expect a structured session that creates room for both content and conversation. Because this is part of a broader series, the event is likely to be especially useful for people who want to build a foundation over time rather than collect disconnected tips. The experience is centered on the kinds of marketing questions that come up repeatedly in climate tech, such as: How do you explain a technically complex product without flattening what makes it different? How do you speak to multiple stakeholders with different priorities? How do you avoid overclaiming while still making a compelling case? How do you build momentum for a category that may still need education? You should also expect networking with people who are actively working in or adjacent to the field. That makes this especially valuable if you want to compare notes with peers, hear how others are thinking about messaging and go-to-market, or simply spend time with people who understand the nuance of climate-related work. Because this is an in-person meetup, the environment should feel more immediate and grounded than a webinar or generic industry talk. Conversations can continue before, during, and after the formal portion of the session, which often leads to the most useful insights. Why Attend If you work in climate tech, marketing is rarely just about promotion. It is often about translation, credibility, and adoption. You are helping people understand why a solution matters, how it works, and why now is the right time to pay attention. This session is worth attending if you want to get better at that work in a way that is practical and sector-specific. Rather than relying on broad startup advice, you will be in a room shaped by the realities of climate, technology, and audience trust. Attendees can expect value in several forms: Practical perspective on marketing challenges specific to climate tech Peer learning from others facing similar communication and growth questions Better language for talking about complex products, categories, and outcomes Community connection with people across tech, climate, and adjacent functions Momentum from stepping out of day-to-day work and into a focused conversation There is also real value in simply being around others who care about building strong climate businesses, not just strong ideas. Good marketing in this space affects fundraising, partnerships, recruiting, adoption, and public understanding. It has strategic weight, and this session treats it that way. Practical Details Date and time: Wednesday, March 26 at 5:00 PM PDT. Location: This is an in-person event in Seattle, USA. The venue is accessible by multiple transportation options, making it straightforward whether you are driving, taking transit, or biking. Helpful arrival details: Parking is available in the building The entrance is on University St There are EV chargers in the building You may also want to use SpotHero for parking planning The closest Link lightrail stop is Symphony Station A bike room is located on the C/D level of the garage The bike room is inside the double doors by the elevator For the bike room door code, email seattle@9zero.com Because this is an evening event, plan to arrive a little early if you want time to park, find the entrance, or settle in before the session begins. If you are attending to meet others in the community as well as learn, that extra time is usually well spent. If climate tech marketing is part of your job, your curiosity, or the future direction you want to grow into, this session offers a focused way to build context and meet the people doing the work.
Who should attend
This session is for people who want a more grounded, practical understanding of how marketing works in climate tech and who value learning in the company of peers. - You work in **marketing, communications, growth, or brand** at a climate tech company and want sharper ways to position complex products and tell a credible story. - You are a **founder or early team member** trying to explain your solution clearly to customers, partners, investors, or the public. - You support climate companies as a **consultant, freelancer, agency partner, or fractional operator** and want stronger sector-specific context. - You work in an adjacent role such as **partnerships, product, community, or business development** and need to understand how messaging influences adoption and trust. - You are **exploring a move into climate tech** and want to meet people in the space while learning how the marketing challenges here differ from general tech. - You appreciate **in-person community and thoughtful networking**, and you want conversations that go beyond surface-level startup advice.