Foundations of Climate Tech Marketing - Session 1
- Date
- 2025-01-23
- Location
- Parking is available in the building, entrance on University St (of note: there are EV chargers!) Also consider using Spothero. The closest Link Lightrail Station is the Symphony Station.There is a bike room located on the C/D level of the garage. It’s inside the double doors by the elevator (email seattle@9zero.com for the door code), Seattle, WA, USA
- Host
- Community
About this event
Climate tech needs more than great products and bold ideas. It needs clear, credible marketing that can explain complex solutions, earn trust, and help real adoption happen. Foundations of Climate Tech Marketing - Session 1 is an in-person gathering for people who want to get sharper at that work while meeting others building, supporting, and communicating in the climate space. About the Event This session is designed as a practical starting point for conversations around climate tech marketing. If you work in or around climate, you already know the challenge: the stakes are high, the ideas can be technical, and audiences often range from investors and partners to policymakers, customers, and community members. Strong marketing in this sector is not about hype. It is about clarity, positioning, trust, and momentum. Session 1 sets the foundation. Expect a community-oriented meetup format that makes room for both learning and connection, with a focus on the fundamentals that matter most when marketing climate technologies and climate-adjacent businesses. The goal is to help attendees build a stronger understanding of what effective climate tech marketing requires and how to approach it with more confidence. Because this is an in-person event, the value is not only in the content but in the room. You will be surrounded by people who care about climate, technology, and communicating important ideas well. That creates a better environment for honest questions, practical discussion, and the kind of networking that feels useful rather than forced. What to Expect Expect a structured but approachable evening designed to balance insight and conversation. This is not positioned as a giant conference or a passive lecture-only experience. It is better suited to people who want to engage with the topic, meet peers, and leave with clearer thinking about the role marketing plays in climate tech. The session will likely center on foundational themes such as: how climate tech marketing differs from traditional tech marketing how to communicate complex products and systems in plain language how to build trust without oversimplifying or overstating impact how community and relationship-building support growth in climate-focused industries how early-stage teams and professionals can think more strategically about messaging You should also expect time for networking and informal conversation. With tags like community, networking, and meetup, this event is well suited to making new connections across functions and experience levels. Whether you arrive knowing many people or none, the format supports meeting others who share your interest in climate and technology. For many attendees, the most valuable moments at events like this come from hearing how others are approaching similar challenges. You may find yourself discussing messaging, customer education, market adoption, cross-functional collaboration, or the realities of building in a sector where mission and business outcomes are closely linked. Why Attend If you are working in climate tech, marketing is too important to treat as an afterthought. The ability to explain why a solution matters, who it is for, and why someone should trust it can shape partnerships, customer growth, fundraising conversations, and long-term traction. This session offers a place to strengthen that perspective from the ground up. You should attend if you want to get more fluent in the fundamentals before moving into more advanced strategy. A strong foundation helps you make better decisions later about brand, messaging, content, positioning, and go-to-market efforts. Even if you are not a marketer by title, understanding these basics can help you communicate your work more effectively. There is also real value in being part of a local climate-focused community in person. The climate ecosystem grows stronger when operators, founders, communicators, and supporters can exchange ideas directly. This event gives you a chance to build relationships with people who may become collaborators, thought partners, or future teammates. You may leave with: a clearer understanding of core climate tech marketing principles fresh language for describing complex solutions more clearly a better sense of common challenges others are facing in the space new professional connections in the Seattle climate and tech community more confidence in how to approach marketing conversations going forward Practical Details Date and time: Wednesday, January 22 at 5:00 PM PST. Location: This is an in-person event in Seattle, USA. The building entrance is on University St, and parking is available in the building. If you plan to drive, you may also want to check Spothero for nearby options. There are a few transit and access details worth noting: the closest Link Light Rail stop is Symphony Station EV chargers are available in the building a bike room is located on the C/D level of the garage the bike room is inside the double doors by the elevator for the bike room door code, email seattle@9zero.com Arriving prepared will make the evening easier, especially if you are coming right after work. Whether you drive, take light rail, or bike in, there are clear options for getting there. If you are looking for a grounded, in-person climate community event with a practical focus on marketing fundamentals, this is a strong place to start.
Who should attend
This session is for people who want a stronger foundation in how climate tech gets communicated, understood, and adopted. - You work in **marketing, communications, content, brand, or growth** and want to apply your skills more effectively in climate-focused companies or organizations. - You are a **founder, operator, or early team member** at a climate tech company and need clearer ways to talk about your product, category, or impact. - You come from a **technical, product, policy, or business background** and want to better understand the marketing side of climate innovation. - You are exploring a move into **climate tech** and want to meet people in the space while learning the basics of how messaging and market education work here. - You value **in-person community and practical networking** over vague inspiration, and you want conversations with people facing real communication challenges in climate. - You are looking for a **ground-floor entry point** into the topic, whether you are new to climate marketing or want to sharpen the fundamentals before going deeper. If you want practical context, relevant connections, and a clearer sense of how climate tech marketing actually works, you will likely feel at home in this room.