[FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah
- Date
- 2026-02-24
- Host
- Personal
About this event
Most teams track plenty of numbers and still struggle to answer a simple question: which metrics actually move growth? [FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah is designed for people who want a sharper, more practical way to think about measurement, decision-making, and the link between customer behavior and business results. If you work anywhere near product, marketing, growth, strategy, or operations, you already know that not all KPIs are useful. This session focuses on building metrics that do more than decorate a dashboard. It is about identifying the signals that help you understand demand, prioritize intelligently, and make better calls with more confidence. About the Event This is an in-person gathering built around a focused conversation on KPI design and growth. Rather than treating metrics as a reporting exercise, the event centers on how strong measurement frameworks can clarify what customers want, where momentum is coming from, and what actions are actually worth taking next. The session with Sapna Shah will appeal to attendees who are tired of vague growth advice and want a more disciplined lens on performance. Expect a discussion grounded in real operating questions: what to measure, how to tell if a KPI is meaningful, and how to avoid over-indexing on numbers that look impressive but do not help teams make better decisions. Because this event is also tagged as a community, networking, meetup, and social experience, the format is likely to be as valuable in the room as it is on stage. That means space not just to listen, but to connect with other people thinking seriously about growth, analytics, and how to translate customer insight into execution. What to Expect You can expect a morning program that blends practical insight with peer connection. The core theme is clear: building KPIs that drive growth, not just KPIs that are easy to report. The conversation should be especially relevant if your team is refining dashboards, redefining success metrics, or trying to connect top-line goals with day-to-day decisions. Likely areas of discussion include: How to distinguish vanity metrics from decision-useful KPIs Ways to align measurement with growth goals and customer behavior How stronger KPIs can improve prioritization across teams Common mistakes in tracking performance too broadly or too narrowly What leaders and operators should look for when evaluating metric health As an in-person meetup, you should also expect informal conversations before or after the main session. Those moments are often where ideas become more concrete: comparing frameworks, hearing how other teams define success, and testing your own thinking against people facing similar growth questions. If you are coming with a specific challenge, this is the kind of event where that preparation pays off. Whether you are struggling with attribution, activation, retention, conversion, or executive reporting, listening through the lens of a real problem will help you leave with sharper next steps. Why Attend The strongest reason to attend is simple: better KPIs lead to better decisions. When teams choose the wrong metrics, they waste time, misread progress, and optimize for movement that does not matter. When they choose the right ones, they get a cleaner view of what is working, what is not, and where to focus energy. This event is especially useful if you want to improve how your organization connects data to action. You are not just learning how to track performance; you are learning how to define success in a way that supports growth. That is a meaningful difference for anyone responsible for strategy, experimentation, campaign performance, product outcomes, or operational clarity. You should also attend if you value being in a room with thoughtful peers. The networking angle here is not an afterthought. For many attendees, one of the most valuable outcomes will be meeting others who care about measurement quality, sustainable growth, and building smarter systems inside their teams. You may leave with: A clearer framework for evaluating your current KPIs Better language for discussing metrics across functions New ideas for tying customer behavior to growth measurement More confidence in identifying which numbers deserve attention Useful connections with other operators, builders, and decision-makers Practical Details This event takes place in person on Tuesday, February 24 at 10:30 AM PST. If you prefer live discussion, easier networking, and the ability to ask more nuanced questions in the room, this format is a strong fit. Because it is scheduled for the morning, plan to arrive with enough time to settle in and shift into focused conversation. If this topic is directly tied to your work, it is worth blocking time afterward as well so you can capture takeaways while they are fresh and turn them into concrete follow-up actions. A few smart ways to prepare: Review the KPIs your team currently uses most often Note one or two metrics you do not fully trust or find actionable Bring a real growth question you want to pressure-test Be ready to introduce yourself and what you are working on If you care about growth but want a more rigorous way to measure it, this event should be time well spent. It offers a focused topic, a relevant in-person setting, and the chance to leave with both sharper thinking and stronger connections.
Who should attend
This is for people who want their metrics to do real work, not just fill slides. - You work in **growth, product, marketing, strategy, analytics, or operations** and need clearer ways to measure what is actually driving results. - You are responsible for **reporting on performance** and want KPIs that help people make decisions instead of creating noise. - You are building or refining **dashboards, goal frameworks, or team metrics** and want a stronger lens for choosing what belongs there. - You often ask questions like **"Are we measuring the right thing?"** or **"Why are these numbers not helping us prioritize?"** - You lead cross-functional work and need better alignment between **customer behavior, business goals, and day-to-day execution**. - You value meeting other thoughtful professionals in person and want **useful conversations with people tackling similar growth and measurement challenges**. If you are looking for a more practical, strategic approach to KPIs and want to connect with a community that takes growth seriously, you will likely feel at home in this room.