Building a Resilient Brand: Mastering Sourcing, Assortment and Design for Growth Workshop with Kristen Eyler and Liz Andarcia
- Date
- 2025-06-10
- Host
- Personal
About this event
Growth gets fragile when brand decisions are made in silos. If you want a brand that can adapt, scale, and stay clear in the market, you need sourcing, assortment, and design working together—not competing for attention. This workshop with Kristen Eyler and Liz Andarcia is built for people who want to strengthen that foundation. About the Event This is an in-person workshop focused on one of the hardest parts of building a durable brand: making smart product and brand decisions across sourcing, assortment, and design while still keeping growth in view. Rather than treating these as separate functions, the session centers on how they influence each other and why resilient brands build systems that connect them. Expect a practical, business-minded conversation grounded in real brand challenges. The title signals a workshop format, so this is less about passive listening and more about working through ideas, comparing approaches, and learning how to make stronger decisions when tradeoffs show up. The session is led by Kristen Eyler and Liz Andarcia, bringing the perspective of practitioners focused on the operational and creative choices that shape brand performance over time. If your role touches product strategy, merchandising, vendor decisions, or brand expression, this event is designed to help you think more clearly about what sustainable growth actually requires. Because the event is also tagged as community, networking, meetup, and social, there is likely to be a collaborative atmosphere. That makes this a strong fit not only for learning, but also for meeting other people wrestling with similar questions around brand building, product planning, and growth. What to Expect You can expect the workshop to explore how resilient brands make decisions across three connected areas: Sourcing: how supply-side choices affect flexibility, margins, timelines, and risk Assortment: how to shape a product mix that supports growth without creating unnecessary complexity Design: how to keep brand expression strong while responding to operational realities and customer needs The discussion will likely focus on the tension points that show up as brands grow. For example: when assortment expands faster than systems can support, when sourcing constraints start to shape what is possible, or when design ambition needs to be balanced with execution. These are not abstract issues—they are the decisions that determine whether a brand stays coherent under pressure. You should also expect space for practical insight rather than broad theory. A good workshop on this topic helps attendees think through questions like: Where is our brand most exposed operationally? What is adding value in our assortment, and what is adding noise? How do sourcing decisions strengthen or weaken the customer experience? How can design help maintain clarity as the business evolves? Since this is an in-person event, there is added value in the room itself. Conversations before, during, and after the workshop can be just as useful as the formal session, especially if you are looking to compare notes with peers, test ideas, or hear how others are approaching similar growth challenges. Why Attend If you are building a brand, growth is not only about generating demand. It is also about making disciplined choices behind the scenes so the brand can hold up under complexity. This workshop is valuable because it focuses on the decisions that often determine whether growth creates momentum or creates strain. You will come away with a stronger framework for thinking across functions. Instead of viewing sourcing, assortment, and design as isolated workstreams, you will be better equipped to see how decisions in one area affect the others—and how to align them in service of a stronger brand. This event is especially relevant if you are at a point where the business is evolving quickly and the old way of making decisions no longer feels sufficient. Maybe your assortment has expanded, your operational constraints are more visible, or your brand needs greater consistency as more people contribute to it. The workshop creates a place to step back and think strategically about those shifts. There is also clear value in the network around the session. Meeting others who are navigating product, brand, and growth decisions can give you perspective you do not get from working inside your own business every day. If you want sharper thinking, better questions, and more grounded decision-making, this is time well spent. Practical Details This event takes place in person on Tuesday, June 10 at 10:00 AM PDT. If you prefer learning in a live setting where you can engage directly with speakers and peers, the format is part of the appeal. Because the event is in person, it is worth planning to arrive a little early if your schedule allows. That gives you time to settle in, meet other attendees, and start conversations before the workshop begins—often the easiest way to make the most of a community-oriented event. A workshop like this is best approached with your current challenges in mind. Consider showing up ready to think about: a sourcing constraint affecting growth an assortment question you have not fully solved a design or brand consistency challenge a point of friction between creative goals and operational realities If you bring real questions to the room, you are more likely to leave with useful answers. For anyone serious about building a brand that can grow without losing focus or resilience, this workshop offers a timely and practical place to do that work.
Who should attend
This is for you if you are trying to build a stronger brand by making better decisions across product, operations, and brand expression. - You lead or support a **consumer brand, product line, or growing business** and want a clearer way to connect sourcing, assortment, and design decisions. - You work in **merchandising, planning, buying, product development, or operations** and need a more strategic lens on how day-to-day choices affect long-term brand resilience. - You are a **founder, brand leader, or cross-functional decision-maker** facing growth-related complexity and looking for a smarter framework for navigating tradeoffs. - You care about **assortment discipline** and want to understand how to expand thoughtfully without creating confusion, inefficiency, or brand dilution. - You are responsible for **design or brand consistency** and want stronger alignment between creative ambition and what is operationally possible. - You value **peer connection and practical conversation** and would benefit from being in a room with other people thinking seriously about how brands grow well. If you are looking for tactical insight, sharper decision-making, and relevant conversation with others doing this work, you will feel at home here.